Rasmussen: 61% Still Hold Favorable View of Chick-fil-A

Wednesday, 08 Aug 2012 12:13 PM

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Ever since the president of Chick-fil-A volunteered his definition of marriage, the fast food chain has been the center of attention for friends and foes. Despite the controversy, the majority of voters still view Chick-fil-A favorably, according to a Rasmussen reports survey.

Sixty-one percent of voters hold a favorable opinion of Chick-fil-A, including 40 percent who view the chain Very Favorably. Only 31 percent have an unfavorable view of the restaurant, with 14 percent who regard it Very Unfavorably.

Just 13 percent of Likely U.S. Voters are likely to participate in a boycott of Chick-fil-A restaurants.

By way of comparison, 17 percent favored a boycott of General Motors following the government bailout and 18 percent favored a boycott of all bailed out firms. Within months of the bailout, 27 percent said they or someone they knew had already avoided buying a GM car because of the bailout and government’s takeover of the company.

Seventy-seven percent do not plan to boycott the Chick-fil-A restaurants because of the controversy. Ten percent are undecided.

On the other hand, 31 percent say they will participate in efforts to show their appreciation for Chick-fil-A by eating more often at the restaurant chain. Fifty-five percent do not plan to eat more often at the chicken restaurant, but another 14 percent are undecided.

Democrats are more likely to participate in a boycott and Republicans more likely to show appreciation. Most unaffiliated voters are less inclined to do either.

Seventy-one percent of voters have been following recent news reports about the Chick-fil-A fast food chain. That includes 37 percent who have been following very closely.

Male voters view Chick-fil-A more favorably than female voters while voters over 40 have a much more favorable opinion of the fast food chain than younger voters do.

Nineteen percent of female voters plan to boycott the chain, while a higher percentage, 26 percent, say they will eat there more often. By comparison, only seven percent of men will participate in a boycott, while 37 percent intend to show their appreciation by eating at Chick-fil-A more often.

Republicans and voters not affiliated with either party have a much more favorable view of the restaurant than Democrats do. Twenty-one percent of Democrats plan to boycott the chain; 55 percent of GOP voters intend to eat at Chick-fil-A more often.

Eighty-four percent of conservative voters and 58 percent of moderates view Chick-fil-A favorably. Sixty-three percent of liberals have an unfavorable opinion of the fast food chain.

Seventy-eight percent of American Adults rate the institution of marriage as at least somewhat important to U.S. society, and that includes 60 percent who consider it very important.

The survey of 1,000 Likely Voters was conducted on August 6-7, 2012, by Rasmussen Reports. The margin of sampling error is plus or minus 3 percentage points with a 95 percent level of confidence.


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