Evangelical leader and former Christian Coalition leader Ralph Reed is back with a major new push designed to get religious voters into the booths on Election Day.
Using a highly sophisticated, micro-targeted data base of religious voters in key battleground states and district, Reed is launching his get-out-the-vote effort just as early voting has begun in North Carolina and other states, according to a Sunday story in The New York Times.
Reed, who turned the Christian Coalition into one of the largest and most successful political organizations in modern history, has been out of the limelight for several years because of his ties to the disgraced lobbyist Jack Abramoff and an unsuccessful bid to become Georgia’s lieutenant governor.
Reed an estimated $10 million to $12 million from contributors across the Republican spectrum, according to a partial list of donors and people with direct knowledge of his operation.
Reed formed the Faith and Freedom Coalition three years ago and began assembling what he calls the largest-ever database of reliably conservative religious voters, according to the Times. In the coming weeks, some 17.1 million registered voters in 15 key states will receive three phone calls and at least three pieces of mail. Seven million of them will get e-mail and text messages. Two million will be visited by one of more than 5,000 volunteers. Over 25 million voter guides will be distributed in 117,000 churches.
White evangelicals are a crucial voting constituency, 26 percent of the 2008 electorate and overwhelmingly Republican in recent presidential cycles, exit polls show. With so few truly undecided voters left, bumping up evangelical turnout in swing states like Colorado, Florida, Iowa, Nevada, North Carolina and Ohio would almost certainly help Romney, the Times reports.
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