Anti-Obamacare Ads: Big Money Spent Where Uninsured Live

Monday, 02 Dec 2013 05:53 PM

By Cathy Burke

  Comment  |
   Contact  |
  Print  
|  A   A  
  Copy Shortlink
Nearly $9.4 million has been spent on anti-Obamacare commercials aimed at parts of the country where the most uninsured people live — with Charlotte, N.C.; Cleveland, Ohio; and the District of Columbia leading the list, a spending analysis shows.

The outlay represents the vast majority of an estimated $9.7 million spent on TV ads critical of the federal healthcare law this year, the Kantar Media Intelligence/CMAG map showed.

The largest chunk of change went for ad spending in areas where between 15 and 30 percent of the population is uninsured, The Washington Post reported Monday.

Charlotte, with $710,860; Cleveland, with $703,140; and the District of Columbia, with $627,330, were the three media markets attracting the most anti-Obamacare ad dollars, the map showed.

The percentage of uninsured residents is above 15 percent in all three areas, the Post reported.

The Post also noted states with competitive statewide electoral campaigns also attracted big money, with North Carolina, Kentucky, and Arkansas — where 2014 Senate races are scheduled — at or near the top of the list.

Races in Virginia, where Democrat Terry McAuliffe narrowly beat Virginia's Republican attorney general Ken Cuccinelli for governor, and Mobile, Ala., where GOP establishment-backed Bradley Byrne beat a tea party-supported Don Young in a congressional primary, also drew big-money ads. Obamacare was a big issue in both campaigns.

The advertising push has been boosted by the disastrous rollout of the Affordable Care Act.

For example, in late October, a pre-election wave of anti-Obamacare ads included a Halloween-themed video with scenes from horror movies and a headline: "What Do You Fear?"

The spot, put out by Heritage Action for America, shows clips of conservative lawmakers and news commentators criticizing the healthcare law and its rollout, with a narrator asking, "What if your worst fears were real?"

Other conservative groups, such as Americans for Prosperity, are running ads targeting Senate Democrats who have backed Obamacare, come from largely conservative states and are up for re-election in November 2014.

"The ads are laser-beam focused on Obamacare," Tim Phillips, president of AFP, told Reuters in October, shortly after AFP announced it would spend $2.1 million for three weeks of television ads against Sens. Kay Hagan of North Carolina and Mary Landrieu of Louisiana — Democrats up for re-election in conservative states in 2014.

According to the Kantar Media map, Lafayette, La., attracted $178,910 in ad spending, while New Orleans attracted $140,570 in spending.

"Our goal is very simple: Make sure that, first, the issue of Obamacare remains front and center moving forward for the long term," Phillips said. "And secondly, we want to hold those senators accountable for being decisive on Obamacare."

Reuters contributed to this report.








© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Suicide Bomber Kills Five in Attack on British Embassy Car in Kabul

Thursday, 27 Nov 2014 07:49 AM

A suicide bomber attacked a British embassy vehicle in the Afghan capital on Thursday, killing five people, including on . . .

US Journalist, a Qaida Hostage, Was Target of SEAL Raid

Thursday, 27 Nov 2014 07:23 AM

A Navy SEAL raid into Yemen this week to rescue an American journalist held hostage by al-Qaida succeeded in liberating  . . .

Twitter to Track Which Apps Its Users Have

Wednesday, 26 Nov 2014 22:22 PM

If you use Twitter on your cellphone, the social media site will soon begin tracking which apps you use unless you activ . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved