National Rifle Association CEO Wayne LaPierre took the "ice bucket challenge" on Saturday and challenged retired Marine Lt. Col. Oliver North and two others to follow suit.
"Many of us have known someone with this illness," LaPierre said at the start of a video the NRA posted on YouTube.
Story continues below video.
He was referring to ALS, also known as Lou Gehrig's disease, a neurodegenerative disease that affects as many as 30,000 Americans at any given time. according to the ALS Association.
"Whoa, that's cold," LaPierre said after he was dunked. He then called on North, NBA superstar Karl Malone, and NASCAR driver Austin Dillon to take the challenge.
LaPierre joins a host of Republicans and conservatives who have taken the challenge, including former President George W. Bush
, who challenged his Democratic predecessor, Bill Clinton; 2012 vice presidential candidate Paul Ryan, and New York Rep. Mike Grimm.
The challenge has raised $62.5 million for ALS research, the Washington-based association said Saturday.
© 2014 Newsmax. All rights reserved.