Hollywood to Write Obamacare Into Prime Time

Wednesday, 06 Nov 2013 03:42 PM

By Melissa Clyne

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Hollywood is the latest soldier joining the ranks of those trying to stem the tide of Obamacare's disastrous launch.

The California Endowment, a private health foundation with a mission to expand affordable, quality healthcare to underserved individuals and communities, has given a $500,000, 18-month grant to the Norman Lear Center at the University of Southern California, Fox News reports.

The grant is intended to educate viewers about Obamacare.

The foundation wants TV writers and producers to weave the Affordable Care Act into plot lines of prime-time shows that target the young and healthy, Hispanics, and other key demographic groups needed to make Obamacare a success, Fox News reports. Specific shows have not been targeted.

Enlisting the help of Hollywood A-listers has long been on the administration’s radar to promote the president’s signature legislation.

Over the summer, the White House courted artists, entertainers, and Hollywood executives in an effort to win their support to promote the law. Jennifer Hudson, Alicia Keys, and a slew of other celebrities attended a July meeting in the Roosevelt Room.

Oprah Winfrey, arguably Obama's biggest celebrity supporter, declined the president's invitation. She reportedly felt slighted by the administration after dutifully campaigning for Obama in two elections. 

The grant will be used by the Norman Lear Center's Hollywood Health & Society program to inform television staff about the law and its depiction on prime-time and Spanish-language television.

To maintain credibility, Hollywood needs to present an honest representation of Obamacare, which requires all Americans to carry health insurance, said Arthur Caplan, head of the division of bioethics at New York University.

"If there are drawbacks and glitches and discontent, that should be part of the presentations," Caplan told Fox News.

"It should not be a place to propagandize; it should be a place to have honest, open discussion, wrinkles and all, flaws and all, on health reform," he said. Critics of the law will be closely watching to see whether "Hollywood might be airbrushing the president's core program because they are close to the Democrats."

Republican strategist Jonathan Wilcox doesn't think beaming Obamacare into living rooms during prime time will go very far in swaying public opinion.

"This is an attempt to use entertainment pop culture to fix a political challenge," he cautioned. "It will be received as a partisan political message, no matter how cleverly it's delivered."

Related Stories:

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Newt Gingrich: Houston Pastor Subpoenas Part of a 'Radical Agenda'

Saturday, 25 Oct 2014 13:07 PM

Houston Mayor Annise Parker's decision to issue subpoenas for sermons from the city's Christian pastors was for much la . . .

Advocates Seek to End Tennessee's Appeal as 'Abortion Destination'

Saturday, 25 Oct 2014 11:20 AM

Anti-abortion advocates are trying to change laws in Tennessee, which they deride as being the abortion destination of . . .

Texas Candidate in GOP Address: Time To Clean Up Washington

Saturday, 25 Oct 2014 09:37 AM

The United States needs new energy to stay strong, and the government needs to clean up the mess of debt and waste mov . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved