Tags: daily | murdoch | closing | post

Murdoch Dumps ‘The Daily’

Monday, 03 Dec 2012 11:08 AM

By Bill Hoffmann

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
Rupert Murdoch is pulling the plug on The Daily — his flashy, but disastrous attempt to create a popular tablet newspaper for iPads, Politico reports.

The last edition of the money-losing operation — launched in February 2011 — will be published on Dec. 15.

Murdoch attempted to put a bright spin on the shutdown Monday morning, calling The Daily “a bold experiment in digital publishing and an amazing vehicle for innovation.’’

But, he admitted, “we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term.’’

Some media analysts said the project — which charged subscribers 99-cents a week — had been doomed from the beginning.

“While the app boasted lots of digital bells and whistles, in the end it was very much a general interest newspaper that seemed to be geared for people who didn’t really like newspapers,’’ wrote Peter Kafka on the digital news website allthingsd.com. “You can’t make that work no matter what kind of platform it uses.’’

The Daily’s lack of a proper website “kept it largely out of the conversation online,’’ wrote New York magazine’s Joe Coscarelli. He noted The Daily “joins “a string of technology failures at [parent company] News Corp, including the barely-remembered PageSix.com and the $500 million MySpace bust.’’

Slate columnist Will Oremus noted The Daily’s demise comes “to no one’s surprise … For what it’s worth, I’m told The Daily had some good journalists working for it. I don’t know. I never read it.’’

The Daily was reportedly losing about $30 million a year as it struggled to become relevant among iPad users. Last summer, it canned 50 of its 170 employees.

Some of the Daily’s staffers will now be moved over to Murdoch’s tabloid The New York Post.

The death of The Daily comes as News Corp. undergoes huge organizational changes, with the company splitting into two separate entities — one for its movie and television divisions and one for its publishing operations.

News Corp. has been embroiled in scandal over the past several years after it was revealed that its now-defunct British newspaper The News of The World had hacked the phones of hundreds of celebrities, politicians, and newsmakers. Some of the paper’s editors and reporters are now being prosecuted.

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Oscar de La Renta, Designer for First Ladies, Celebrities, Dies at 82

Monday, 20 Oct 2014 22:01 PM

Legendary fashion designer Oscar de la Renta, who dressed generations of celebrities in red carpet and evening gowns, ha . . .

Bipartisan Support for Ebola Travel Ban Growing in House

Monday, 20 Oct 2014 21:17 PM

Although the director of the Centers for Disease Control and Prevention and several prominent Republicans in Congress ha . . .

Obama Disagrees With Ginsburg on Getting Replacement Confirmed

Monday, 20 Oct 2014 20:55 PM

President Barack Obama takes exception to Supreme Court Justice Ruth Bader Ginsburg's assessment of his political weakne . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved