Tags: daily | murdoch | closing | post

Murdoch Dumps ‘The Daily’

Monday, 03 Dec 2012 11:08 AM

By Bill Hoffmann

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Rupert Murdoch is pulling the plug on The Daily — his flashy, but disastrous attempt to create a popular tablet newspaper for iPads, Politico reports.

The last edition of the money-losing operation — launched in February 2011 — will be published on Dec. 15.

Murdoch attempted to put a bright spin on the shutdown Monday morning, calling The Daily “a bold experiment in digital publishing and an amazing vehicle for innovation.’’

But, he admitted, “we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term.’’

Some media analysts said the project — which charged subscribers 99-cents a week — had been doomed from the beginning.

“While the app boasted lots of digital bells and whistles, in the end it was very much a general interest newspaper that seemed to be geared for people who didn’t really like newspapers,’’ wrote Peter Kafka on the digital news website allthingsd.com. “You can’t make that work no matter what kind of platform it uses.’’

The Daily’s lack of a proper website “kept it largely out of the conversation online,’’ wrote New York magazine’s Joe Coscarelli. He noted The Daily “joins “a string of technology failures at [parent company] News Corp, including the barely-remembered PageSix.com and the $500 million MySpace bust.’’

Slate columnist Will Oremus noted The Daily’s demise comes “to no one’s surprise … For what it’s worth, I’m told The Daily had some good journalists working for it. I don’t know. I never read it.’’

The Daily was reportedly losing about $30 million a year as it struggled to become relevant among iPad users. Last summer, it canned 50 of its 170 employees.

Some of the Daily’s staffers will now be moved over to Murdoch’s tabloid The New York Post.

The death of The Daily comes as News Corp. undergoes huge organizational changes, with the company splitting into two separate entities — one for its movie and television divisions and one for its publishing operations.

News Corp. has been embroiled in scandal over the past several years after it was revealed that its now-defunct British newspaper The News of The World had hacked the phones of hundreds of celebrities, politicians, and newsmakers. Some of the paper’s editors and reporters are now being prosecuted.




© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

IRS Gives $1 Million in Bonuses to Tax Cheats

Wednesday, 23 Apr 2014 00:19 AM

The Internal Revenue Service has paid more than $2.8 million in bonuses to employees with recent disciplinary problems,  . . .

Koch Brothers Rebut Attack by Liberal Billionaire Steyer

Tuesday, 22 Apr 2014 23:26 PM

The conservative Koch brothers hit back on Tuesday against what a spokesman called a "disingenuous" attack by liberal bi . . .

Militia Founder Defends Bundy, Mulls Day He Has to Fight Government

Tuesday, 22 Apr 2014 22:21 PM

A militia founder says Nevada rancher Cliven Bundy should stick to his convictions, and warns he fears the day when he h . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved