Consumers: We Don't Want More Stuff

Tuesday, 13 May 2014 07:46 AM

By Elliot Jager

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
A survey of consumers from around the world reports that half said they would gladly live without most of the stuff they own.

Some 67 percent said they annually junked unneeded possessions; about 70 percent said they thought overconsumption was bad for society and the planet; and 65 percent concurred that it would be better if people shared more and owned less, according to Engineering News.

"The New Consumer and the Sharing Economy" survey was conducted by Havas Worldwide, a marketing firm, and was released in South Africa on Tuesday.

Most people agreed that current economic models were not working. While consumers know that consumption drives the economy, many said that they try to purchase "sustainable" products. By 2050, many city dwellers agreed that they would be sharing rather than owning a car.

Andrew Benett, CEO of Havas Worldwide, said in a statement the study showed consumers are moving away from mindless consumption. People are getting involved in the entire consumption cycle – not just purchasing brands produced closer to home by companies that treat their workers well. "They are practicing 'less is more,' and savoring their 'less.'"

He said companies could build their brands by establishing reputations for good behavior.
The findings come from an online survey of 10,574 people aged 16 and older in 29 markets from Argentina and Australia to the United States and Vietnam.

Related Stories:

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Rand Paul Knocks Post for 'Hit Job' of a Story

Thursday, 18 Sep 2014 12:13 PM

Kentucky Sen. Rand Paul has blasted The Washington Post for an article it published about his political positions on Mon . . .

US NOAA: Last Month Was Hottest August Since 1880

Thursday, 18 Sep 2014 12:03 PM

Last month was the hottest August on record for global average temperatures over land and ocean surfaces, the US Nationa . . .

Senate Next After House Backs Obama on ISIS War

Thursday, 18 Sep 2014 11:55 AM

President Barack Obama's request for congressional backing to train and arm Syrian rebels battling Islamic State group m . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved