Sales of Armored Backpacks for Kids Go Through the Roof

Thursday, 20 Dec 2012 10:46 AM

By Bill Hoffmann

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Bulletproof backpacks have become increasingly popular as worried parents try to safeguard their children in the wake of the Newtown elementary school massacre.

The backpacks — which are manufactured by a Utah company called Amendment II and cost $300 — feature a full plate of armor that can stop multiple rounds of ammunition from a range of firearms.

And the demand for the pack has become so great that the company’s website has crashed several times in the past week.

"It's designed to stop anything up to a .357 Magnum," Richard Brand, the firm’s product development manager, told Atlanta’s 11Alive.

“Most of your standard handguns is what this will be able to stop, the most common threats out there."

The company came up with the concept after a rash of school shootings over the past several years.

“Our ballistic backpack provides built-in ballistic protection in a backpack that weighs just ounces more than a non-armored backpack,’’ an ad for the backpack reads.

“[With the armor] sewn into the rear of the pack, you can always be confident that the armor hasn’t been accidentally left at home and that you or your child are protected in case of the unthinkable.’’

It says the pack, available in three colors, can be “quickly brought to the front as a shield or can serve as the center of mass protection while fleeing the scene of the shooting.’’

"[You] get behind it, crouch behind it, cover as much body as you can, and keep it between you and the threat," Brand said.

But Ray Hunt, president of the Houston Police Officers Union, isn’t impressed.

“Buyer beware,’’ Hunt told “It’s an overreaction. It's horrible. I don't believe any of those children — if they had this type of backpack at that school would have been saved."

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