Republicans must be willing to recognize and stand up to the bias of the liberal media or be prepared to suffer losses in future elections, Brent Bozell, founder and president of the Media Research Center, says.
"The first thing you have to recognize is the seriousness here, the importance of this issue. Mitt Romney was one who didn't understand it," Bozell told "The Steve Malzberg Show" on Newsmax TV.
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"He was completely dismissive of it. … Now he understands too late; now he understands what media bias is all about."
Bozell, author of the new book "Collusion: How the Media Stole the 2012 Election — and How to Stop Them from Doing It in 2016," said President George H.W. Bush didn't know how to handle media bias, either.
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"He was flailing around in the last minutes of the '92 campaign, talking about don't believe the liberal media. Well, too late, pal, we were trying to tell you about this four years before," Bozell said.
"So if [Republicans] don't make it a top-shelf concern, they're never going to learn. … They have to not just be smart about this, they have to stand up to these people.
Bozell said the GOP must also realize it doesn’t have to kowtow to the liberal media to prosper.
"Once upon a time the liberal media had … a monopoly on this subject. It doesn't exist anymore. You can go around them. You can get your story immediately and directly to the American people free of this distortion machine," he said.
"All you have to do is use the new media. You go to the Internet, you go to talk radio, you go to Fox. You can communicate directly to the public and you no longer need to care what Brian Williams does or what Barbara Walters does or what CNN does."
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