Democrats Laying Midterm Hopes on Women to Save Party

Thursday, 15 May 2014 12:42 PM

By Melissa Clyne

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Democrats are strategizing on how to get women to the polls in November, postulating that the fairer sex is the party's best hope of saving it from decimation in November, according to CNN.

While acknowledging that there is little hope of Democrats doing well enough to gain control of the House — pundits and pollsters believe there is a strong likelihood the GOP will win back the Senate — party leaders believe women can mitigate the damage.

The plan: Recruit female candidates in competitive districts, craft a message that the GOP is anti-woman, and use technology to target unmarried women in an effort to get them to the polls for the midterms, according to CNN.

More than half of the House candidates being supported by the Democratic Congressional Campaign Committee's "Red to Blue" program are women, according to the DCCC.

According to the DCCC website, the Red to Blue program "highlights top Democratic campaigns across the country, and offers them financial, communications, grass-roots, and strategic support."

The Wall Street Journal reported this week that combining all Wall Street Journal/NBC News polls conducted in 2014, 49 percent of women prefer a Democratic-controlled Congress, compared with men, who prefer — by 13 points — a Congress controlled by the GOP.

College-educated white women — who the Journal characterizes as "stalwarts of the party" — tilt even more toward Democrats and are also more reliable to make it to the polls. But winning their votes in the current political climate may be an uphill battle.

"White women are unhappy with Mr. Obama's economic record — 58 percent say they disapprove of his performance in the economy — and by a 3-point margin, 46 percent to 43 percent, have said this year that they prefer a Congress controlled by Republicans to come out of this year's election," according to the Journal. "Older white women lean more Republican than do younger ones."

House Democrats are taking a page from Virginia Gov. Terry McAuliffe's victory last year, a win credited to women voters, who supported him by 9 points over the Republican candidate, Attorney General Ken Cuccinelli, according to the Journal. Unmarried women supported him at an even larger margin, 67 percent to 25 percent.

To engage women, Democrats are implementing a strategy dubbed ROSIE — Re-engaging Our Sisters in Elections. The program "culls data to identify unmarried voters, and then targets messages using email, paid mail and social media to motivate them to vote in November," the Journal reports.

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