Tags: ubs

UBS Wants to Woo Back Lost Clients

Friday, 20 Aug 2010 01:09 PM

 

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Swiss bank UBS AG, which was bailed out by the government during the financial crisis, is launching an advertising campaign to woo back clients after posting strong results earlier this year.

Print advertisements will show the footprint of astronaut Neil Armstrong and other motifs and will begin running across Europe and Asia in late August, according to preview materials distributed by the bank.

An advert for UBS in Switzerland shows a black-and-white photo of architect Le Corbusier holding his head with the captions: "Because we've drawn a clear line" and "We want to deal with our past and look with confidence into the future".

UBS is trying to rebuild its once powerful brand after massive investments in risky U.S. assets forced it to make more writedowns than any other European bank. Its troubles also prompted clients to withdraw their funds.

But thanks to strong equities and currency revenues, UBS posted forecast-beating second-quarter earnings, while client money withdrawals fell to their lowest level since early 2008.

The bank's last major ad campaign was about two years ago, a spokeswoman said. The adverts will also appear in the United States, where UBS stood accused of having helped wealthy Americans dodge taxes.

In order to avert a U.S. court case, Switzerland and UBS had to promise in August 2009 they would disclose bank information about 4,450 U.S. holders of UBS accounts who were suspected of tax evasion.

The Swiss-U.S. deal over UBS broke Swiss law and Berne had to design a legal patch to bypass its own system that struggled to win Swiss parliament approval.

© 2014 Thomson/Reuters. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Fred Fleitz: Homegrown Terrorism on Rise

Tuesday, 21 Oct 2014 14:58 PM

A horrifying attack in which two Canadian soldiers were mowed down by a car near Montreal was a terror attack inspired b . . .

Ministers May Be Jailed for Refusing to Perform Gay Wedding

Tuesday, 21 Oct 2014 14:52 PM

Two Christian ministers have been told if they refuse to perform same-sex weddings, they could be subject to a $1,000 fi . . .

Kaiser: 89% of Uninsured Don't Know to Sign Up for Obamacare

Tuesday, 21 Oct 2014 14:03 PM

Obamacare administrators are promising a better sign-up experience for the plan's second annual enrollment period that o . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved