Republican Mitt Romney is planning to begin a more aggressive schedule of traditional campaign events in battleground states, including critical Ohio.
A Romney campaign adviser on Wednesday said the GOP nominee will look to increase the tempo of his campaign itinerary so it more closely mirrors the intense schedules of public events that have marked previous presidential contests during the last seven weeks before an election.
The adviser spoke on the condition of anonymity because the plans had not yet been announced formally.
He will also move away from Washington policies and talk more about pocketbook issues that affect real Americans. In short, his advisers, tell Politico, he's going to "own" his message so voters skeptical of him will get to know how he can improve their lives.
He has to own his message for people, especially women, to buy the messenger,” one top adviser said.
The campaign is still finalizing events for the weekend and early next week, but it's planning stops in Colorado and Ohio. The adviser says some days call for three public events a day — a significant increase over Romney's past schedule.
The campaign also told Politico that they plan more joint appearances between Romney and his popular runningmate Paul Ryan, particularly in battleground states.
The change in tactics comes at a crucial time as Romney is struggling in the polls after two weeks of embarrasing flubs and the leak of a secret video where he appears to dismiss half of Americans as "victims" living off government programs.
According to Politico, Romney does not believe he can rely on strong debate performances alones -- he fears that his attacks will seem stale, while Obama's will seem newsier.
“We are going to look back at this as the week he got his act together, or the beginning of the end,” said a top Republican who works closely with the campaign.
Republican Mitt Romney is planning to begin a more aggressive schedule of traditional campaign events in battleground states, including critical OhioRomney's camp expects him to do more personal appearances and talk about policies as they affect families.
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