Hillary Memoir Sales Plummet in Second Week

Image: Hillary Memoir Sales Plummet in Second Week

Thursday, 26 Jun 2014 09:25 AM

By Melanie Batley

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Sales of former Secretary of State Hillary Clinton's new memoir, "Hard Choices," have tanked in the second week since its release, The New York Times reported.

Just 48,000 copies were sold despite her extensive national book tour, a 43.5 percent drop since the first week when it sold roughly 85,000, which was also well short of the publisher's 150,000 estimate. The figures, however, do not include e-books, bringing the total closer to 100,000 for week two.

Industry executives predict that sales will ultimately sell nowhere near the 1 million copies that Simon & Schuster distributed to book stores, but the company insists it will be a success.

"It will be selling for years — in hardcover, e-book, audio and paperback — and we expect it to be a successful book for Simon & Schuster as well as our many international partners," Cary Goldstein, a Simon & Schuster spokesman, told the Times. "Most importantly, reader reaction has been terrific."

Clinton was paid a multimillion-dollar advance to write about her time in the Obama administration. The second week figures suggest that Simon & Schuster will not sell enough copies of the book to cover what it paid her.

Nevertheless, the book will be No. 1 on The New York Times' list of hardcover nonfiction best sellers on Sunday, and it ranked No. 21 on Amazon's best sellers list on Wednesday, according to the Times.

Clinton's 2003 memoir, "Living History," which covered her years as first lady, sold roughly six times the number of copies in its first week compared to "Hard Choices," and foreign sales helped boost it to a total of 1.4 million copies sold.

Industry analysts told the Times that "Hard Choices" will likely attract a strong audience outside the United States given its focus on her time as secretary of state.

"We can think of no other recent book written by an American leader to receive such an enthusiastic international reception," Jonathan Karp, president and publisher of Simon and Schuster, told the Times.

Next month, Clinton will embark on a European tour to promote the book, the Times reported.

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