Ford Touts No Bailout in Ad Campaign

Friday, 16 Sep 2011 03:24 PM

By Martin Gould

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Ford is capitalizing on its decision to reject government bailout money in its latest advertising campaign.

The company, the only one of Detroit's "Big Three" to refuse the cash, puts owners in front of a mock press conference where they are peppered with questions as to why they bought a Ford.

In one spot, an F-150 truck owner identified as "Chris" is asked "Was buying American important to you?"

He replies, "I wasn't going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that's standing on their own: win, lose, or draw.

"That's what America is about. It's taking the chance to succeed and understanding when you fail that you've got to pick yourself up and go back to work. Ford is that company for me."

Ford says Chris, and other drivers in its "Drive One" campaign, are genuine Ford owners and that their comments were unscripted.

The Obama administration pumped $80 billion into Chrysler and General Motors in 2009 as they declared bankruptcy. Both companies survived the crisis by restructuring and repaid a substantial part of the money.

The government estimates the final cost to taxpayers will be around $14 billion.



© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Rise in Unwed Mothers Seen Limiting Children's Futures

Tuesday, 29 Jul 2014 19:25 PM

New Census Bureau statistics show the percentage of women who are married when they have their first child has been drop . . .

Hillary Takes Flak for Comment Seeming to Defend Hamas

Tuesday, 29 Jul 2014 19:12 PM

Former Secretary of State Hillary Clinton is coming under fire after saying that Hamas hides its rockets in civilian are . . .

Ted Cruz Slams House Immigration Bill, Says Fails to Stop Obama Order

Tuesday, 29 Jul 2014 18:46 PM

U.S. border security will probably suffer if Congress fails to act on President Barack Obama's $3.7 billion request to c . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved