Where's Obama's 'Let's Win' Strategy?

Friday, 15 Jan 2010 08:13 AM

By Jon Friedman

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Why can't Obama be more like Rex Ryan?

You gotta love this brash son-of-a-gun, Rex Ryan, the rookie head coach of the New York Jets. His franchise hasn't won — or played in, much less — a Super Bowl since Jan. 12, 1969.

Yet, here is Ryan declaring that his Jets, the team that limped into the NFL playoffs as a wild card with a lowly 9-7 record, should be declared as a favorite this post-season in all of its games, on its way to a sure Super Bowl win.

Then we have President Barack Obama. He is anything but a brash son-of-a-gun.

He is faultlessly, maddeningly precise and proper — in short, a vintage corporate lawyer. When it comes to dealing with terrorists, why can't the president talk like a man who intends to kick some butt?

The president has had a difficult time rallying the media.

He was sensational as a candidate in 2008. But as an occupant of 1600 Pennsylvania Ave., Obama has seemed to be alternately indecisive and overly eager to please. It hasn't helped his image.

Ryan has never worried much about his critics. He has been more concerned about accomplishing his goal: winning.

If Obama could shake off his lawyerly outlook, he'd be ahead of the game. Can you imagine a Rex Ryan acting as properly as a Harvard-educated attorney?

I can't.

You could almost picture the president preaching: "It doesn't matter if you win or lose, it's how you play the game."

And I can also imagine Ryan smirking and declaring, "Let's win and kick butt."

Jon Friedman writes the Media Web column for MarketWatch.com. Click here to see Jon's latest column.

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