Tags: Twitter | Empowerment | CEO | Tweeting

Twitter: Ultimate Form of Self-Empowerment

Monday, 19 Sep 2011 09:37 AM

By Jon Friedman

Lately, there has been a lot of consternation about the way people use Twitter to communicate their triumphs, failures, disappointments, and observations. As with every trend, the world falls into two camps: pro and con.

I am totally, definitely, positively pro-Twitter.

Everyone — professional athletes, movie stars, CEOs — should be Tweeting up a storm today.

Twitter is the ultimate form of self-empowerment. You can communicate with people without a filter and say virtually whatever you want — as long as you confine your blasts to 140 characters. Piece of cake.

I’ve heard the arguments against — invasion of privacy, destruction of the English language and more. Hogwash, I counter.

Yes, the English language is altered when you must write in 140-character bursts. Yes, the old standards slip a little here and there. It may not appeal to hard-line linguistics experts.

Tough luck.

You have to join the 21st century, sooner or later, folks. You can’t stick your head in the sand and let new technologies pass you by. You do so at your peril.

It’s downright stupid for us to have these new media at our disposal — for free, at no charge to the user, on top of everything else — and ignore the innovations.

Try Twitter. You’ll probably get hooked and soon begin to grumble about what a time-suck this damn Twitter is for you. Congratulations. You’re one of us!

That’s my spiel. Got to run. I think someone just re-tweeted one of my posts and I want to see who it was.

Jon Friedman writes the Media Web column for MarketWatch.com. Click here to read his latest column.








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