Katie Couric, Maria Bartiromo in New Shows

Monday, 02 Dec 2013 12:54 PM

By Jon Friedman

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink
Recently, we've seen two seismic television-industry stories shake the media ecosystem: Katie Couric's decision to take on a show that will appear on Yahoo! and Maria Bartiromo's move to the Fox Business Network and the Fox News Channel. Bartiromo was a fixture in most of her 20 years at CNBC. She is likely the most recognizable voice in business-television news.

Couric and Bartiromo are two of the most venerable people on television. Both are widely appreciated as smart, popular, resilient women.

They also possess ample charisma, but their recent acts raise the question: Does charisma still mean as much as it used to?

Charisma is hard to pin down — but you know it when you see it. In presidential politics, Barack Obama had it in 2008 and Ronald Reagan in 1980, for instance. It makes someone look like a winner. If you can flourish on TV, then you've got it, all right.

Anyone who knows the television biz understands right away that it is governed by one thing and one thing only: the ratings. Not only that, but to have a long career on the tube, someone has to attract the right kinds of ratings.

That is, the star must appeal to they coveted 18-to-34 year-old demographic, the group that makes Madison Avenue all but drool. These are the consumers who avidly buy fashion, retail, beverage, and home-entertainment items. They are very important to a company's fortunes.

Will Bartiromo bring them to Fox? Can Couric recruit them for Yahoo!? Bartiromo and Couric have been TV stars for so long that their audience might skew older than 18-to-34. CNBC's viewers are more mature (and, dare I say, well-heeled) than the younger set. Couric became a star back in the last century as a morning-television icon at NBC's Today show.

Both Fox and Yahoo! are saying that the charisma of these familiar faces has not dimmed — and that charisma still counts for plenty in building a brand. Both possess the kind of recognizable star power that intrigues viewers.

Success is a relative term in TV. Researchers can massage the ratings to make any show look like the greatest program since Seinfeld. And critics sometimes won't give an inch as they rip apart the data.

What will matter is whether the charisma of Katie Couric and Maria Bartiromo will be enough to raise the profiles of Fox and Yahoo!.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Media Professionally Cover Malaysian Flight Tragedy

Monday, 21 Jul 2014 10:52 AM

The U.S. media actually covered the sad story of a downed Malaysian airplane in a sober, calm, professional way. . . .

Is Hillary Ready to Be President?

Monday, 14 Jul 2014 08:12 AM

Nobody with Obama’s charisma has emerged, in either political party. Victory appears to be hers for the taking, right? B . . .

Welcome Change Comes to the GOP

Monday, 07 Jul 2014 09:31 AM

Will the Republican Party go further in allowing young people to exert their influence and continue to present interesti . . .

Most Commented

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved