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Kennedy Book Sales Surge, Paperback Held Back

Thursday, 10 Dec 2009 03:51 PM

 

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NEW YORK -- The e-book for Sen. Edward Kennedy's "True Compass" is coming out on Christmas Day, more than three months after the hardcover release.

But the paperback, partly thanks to Oprah, will not appear until 2011.

According to publisher Twelve, weekly sales for the late senator's memoir more than doubled after Kennedy's widow, Vicki Kennedy, appeared on Winfrey's television program. The show aired the day before Thanksgiving.

Citing numbers from Nielsen BookScan, which tracks about 75 percent of industry sales, Twelve spokesman Cary Goldstein says "True Compass" sold 11,000 copies the week before the Winfrey show, more than 22,000 the week after and more than 32,000 the next week. Total sales are more than 400,000.

Paperbacks usually come out within a year of the hardcover.

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