Mediaweek: Limbaugh Personality of the Decade

Monday, 21 Dec 2009 03:51 PM

By Jim Meyers

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Rush Limbaugh has been named Radio Personality of the Decade by Mediaweek, a leading industry magazine and Web site.

In the December issue’s Best of the Decade feature, Mediaweek observed:

“No radio host or personality comes close to Rush Limbaugh in size of audience or volume of political discourse. The man manages to stay in the headlines no matter who’s in the White House or who’s gunning for him.”

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The publication noted that when Sen. Harry Reid sent a letter to Limbaugh’s syndicator criticizing a remark by Rush, Limbaugh auctioned the letter on eBay and donated the proceeds to charity.

“As Rush would say, it’s his opposition that is elevating him,” Mediaweek stated, adding:

“Limbaugh remains cleared on 600 radio stations, his audience falls somewhere between 14 million and 20 million weekly listeners, and syndicator Premiere Radio Networks pulls in an estimated $50 million in annual ad revenue. A recent CBS/Vanity Fair poll found that he’s the most popular conservative voice — no politician comes close.”

Mediaweek also named Apple’s Steve Jobs as Marketer of the Decade, “The Sopranos” the TV Show of the Decade, Rupert Murdoch the Media Executive of the Decade, YouTube the Web Site of the Decade, Wired the Magazine of the Decade, Apple the Brand of the Decade, Larry Page and Sergey Brin of Google the Media Entrepreneurs of the Decade, and Google the Media Company of the Decade.

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