Tags: pro | life | ad | rejected

NBC Rejected Super Bowl Pro-Life Obama Ad

Sunday, 01 Feb 2009 07:47 PM

A popular anti-abortion video asking what if President Barack Obama had been aborted was rejected by NBC-TV as an ad during Sunday's Super Bowl, according to The Washington Times.

The short film, called "Imagine Spot 1," has amassed more than 700,000 hits on YouTube since its Jan. 20 premiere on Black Entertainment Television. It was submitted earlier this week to NBC by Fidelis, a Chicago-based Catholic organization. Its subsidiary, CatholicVote.org, runs the 30-second spot on its Web site.

NBC originally responded with a proposal for a package including ads on NBC-owned or operated stations in the country's top 10 markets plus an additional four cities for a price tag of $1.5 million to $1.8 million, according to Brian Burch, president of Fidelis.

"We put out the call to our members and large pro-life benefactors who told us they would put up significant dollars to make this happen," Burch told the Times. "I was told the ad was approved and then there were a number of attorneys working on it. Then I was told they didn't want to run political or advocacy ads."

It wasn’t the only ad turned down. An ad from People for the Ethical Treatment of Animals that depicted women in suggestive sexual poses with vegetables also was turned down.

“There´s no doubt that PETA is an advocacy group," Mr. Burch said. "They were willing to air an ad by PETA if they would simply tone down the sexual suggestiveness. Our ad is far less provocative, and hardly controversial by comparison.”

"And back in 1998, when NBC last aired the Super Bowl, Bill Clinton had an ad about the president's initiative on race. That was political."

Five NBC spokespersons did not respond to repeated calls by The Washington Times seeking comment.

The ad opens with an ultrasound of a child in utero, set to violin music.

"The child's future is a broken home," the caption reads. "He will be abandoned by his father. His single mother will struggle to raise him."

As the music swells and an outline of a baby can clearly be seen, "Despite the hardships he will endure, this child will become," the voice-over says as a photo of Mr. Obama in front of a cheering crowd flashes on the screen, "the first African-American president."

As a final photo of the president appears, "Life. Imagine the Potential," the caption concludes.

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