Tags: obama | negative | ads

Obama Going Negative in Ads

Thursday, 18 Sep 2008 03:44 PM

By Jim Meyers

Democrat Barack Obama aired more negative ads than his Republican rival John McCain last week, a new study reveals.

Of Obama’s ads, 77 percent were negative during the week following the Republican convention, while 56 percent of McCain ads were negative, according to the study by the Wisconsin Advertising Project, based at the University of Wisconsin.

“It suggests that the Sarah Palin pick and the newfound aggressiveness by McCain got into Obama’s head a little bit,” Ken Goldstein, who directed the study, told The Washington Post.

“He was under great pressure to show some spine, be aggressive, fire back.”

As Newsmax has reported, Obama’s new negative ads include TV and radio spots in Spanish that tie McCain to anti-immigrant comments allegedly made by radio talk show host Rush Limbaugh. Limbaugh denies making those assertions.

Both campaigns are focusing their advertising dollars on battleground states, and more than half the total spent on ads has been going to Ohio, Pennsylvania, Michigan, Wisconsin, Indiana, and Minnesota.

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