Tags: obama | mccain | tv | ads

Obama Outspending McCain 3-to-1 on TV Ads

By Jim Meyers   |   Tuesday, 07 Oct 2008 05:25 PM

Barack Obama has been outspending John McCain on television advertising by a hefty margin of nearly 3-to-1 — an edge that’s helping to boost the Democrat’s campaign in key battleground states.

From Sept. 30 to Oct. 6, Obama spent more than $20 million on TV ads in 17 states, while McCain spent only $7.2 million in 15 states, according to Chris Cillizza, who writes “The Fix” column for The Washington Post.

“The spending edge enjoyed by Obama has been used almost exclusively to hammer McCain as both a clone of the current president and someone who is out of touch on key domestic issues — notably the economy,” Cillizza observes.

Obama’s big spending no doubt contributed to the McCain campaign’s decision last week to pull his TV ads in Michigan. Obama spent nearly $2.2 million on TV ads in Michigan in the past week, while McCain bought only $642,000 worth of TV time. The advantage was substantial even when considering the additional $1 million spent by the Republican National Committee.

According to figures obtained by Cillizza:

  • In Florida, Obama spent more than $2.8 million on television spots in the last week, while McCain’s outlay was $623,000.

  • Obama spent about $1.5 million on TV ads in North Carolina in the last week, compared to McCain’s $137,000.

  • In Pennsylvania, Obama disbursed more than $3 million, compared to $1.2 million in spending by McCain and $807,000 by the RNC.

  • McCain spent nothing in Indiana.

    Among the states that Cillizza examined, only in Iowa and Minnesota did McCain have an advantage over Obama in TV spending.

    But Cillizza noted that “spending by the RNC’s independent expenditure arm has kept McCain within shouting distance of Obama in several critical states including Ohio and Wisconsin.”

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