Tags: new | york | times | Obama

New York Times: Tying Its Fortunes to Obama

Thursday, 08 Jan 2009 05:20 PM

By Jim Meyers

Stories about The New York Times' financial woes are legion.

Perhaps out of an act of desperation, the Times is trying to ride the coattails of Barack Obama’s success.

A new direct mail subscription solicitation from Times indicates that America’s so-called “paper of record” is tying its fortunes to an Obama administration.

Objective? Hardly.

The papers mailing includes a glossy flier depicts Obama with his hand raised beside the words: “Don’t miss history in the making. November 4 was just the beginning.”

The flip side declares: “In these momentous times, there is no better way to stay on top of all the historic moments yet to come than by subscribing” to The Times.

Would the Times have offered such a promotion, say, in the days leading up to the inauguration of Ronald Reagan?

Clearly, the paper is sacrificing its journalistic independence and credibility by trumpeting the success of an untested new president. Perhaps desperate times call for desperate measures. The New York Times Co. announced in late December that advertising revenue dropped 20.9 percent in November from a year ago.

And in the six months ending September 2008, The Times’ circulation dropped 3.5 percent, according to the Audit Bureau of Circulation. It stood at just over 1 million at the end of last year.

© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Mali's Islamists Withdraw Cease-Fire Pledge

Friday, 04 Jan 2013 13:06 PM

Tens of thousands of Fatah supporters rallied in the Hamas stronghold of Gaza on Friday for the first time since they we . . .

Fmr. CIA Director Hayden: Iran Nuclear Crisis Gets 'Scarier'

Tuesday, 17 Jul 2012 18:11 PM

 . . .

Join Fmr. CIA Director for Special Iran Briefing, Assess the Danger

Friday, 13 Jul 2012 12:27 PM

 . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved