Tags: magazine | sales | drop

Magazines See 'Unprecedented' Sales Drop

Wednesday, 06 Aug 2008 12:07 PM

By Jim Meyers

An Audit Bureau of Circulation report to be issued Monday is expected to show that magazines across the board suffered from poor newsstand sales in the first half of 2008.

CoMag Marketing Group, a national magazine distributor owned by Hearst-Condé Nast LLC, has put out a report that includes results of a survey of more than 2,000 magazine titles’ first-half performance, according to the New York Post’s “Media Ink” columnist Keith J. Kelly.

CoMag found “softness in sales across all editorial categories, retail classes of trade and geography.”

The New Single Copy, an industry newsletter that reported the findings, called the report “unprecedented.”

Referring to the sluggish economy, one high-level editor told Kelly: “Let’s face it, magazines aren’t a necessity, they’re a luxury item and people are thinking twice about how they spend their money.”

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