The Israeli army, famous for improvising in the course of battle throughout its 60-year history, is now taking the war to cyberspace.
In the midst of its Gaza operations, the army announced this week that it has created its own YouTube channel. The channel will feature footage of precision bombing operations in the Gaza Strip, ground maneuvers, and aid operations, according to The Jerusalem Post.
"The blogosphere and new media are another war zone," Maj. Avital Leibovich told the Post. "We have to be relevant there." She pointed to a growing awareness in the Israeli government that part of the failure of the 2006 Second Lebanon War was Israel's lack of readiness for the intense media debate surrounding its operations.
Some of the footage is graphic, including one video that allegedly depicts men loading rockets onto a pickup truck. Moments after the men finish loading their cargo, they are hit by an IAF air strike.
"The intelligent audience watching the footage will know that the people killed did not have peaceful intentions toward Israel," said Leibovich. "I don't believe they'll be disturbed."
"The important thing is to get the truth out there," she said. The office has also delivered multiple private briefings to bloggers around the world. She said that members of her department were also getting ready to start their own "vlogs," a new media term for regularly posting videos of oneself speaking one's mind in diary form.
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