Tags: bono | obama | nobel | rebrand

Bono: Obama Nobel Rebrands America

Sunday, 18 Oct 2009 09:44 AM

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U2 lead singer Bono says the awarding of the Nobel Peace Prize to President Barack Obama signifies the "rebrand, restart, reboot" of America.

Writing an op-ed guest column for the Times that appeared in Saturday's editions, Bono lauded Obama for a passage in the speech the president gave at the United Nations in September. In that speech, Obama said: "We will support the Millennium Development Goals, and approach next year’s summit with a global plan to make them a reality. And we will set our sights on the eradication of extreme poverty in our time."

"They’re not my words, they’re your president’s," wrote Bono. "If they’re not familiar, it’s because they didn’t make many headlines. But for me, these 36 words are why I believe Mr. Obama could well be a force for peace and prosperity — if the words signal action.

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"The millennium goals, for those of you who don’t know, are a persistent nag of a noble, global compact. They’re a set of commitments we all made nine years ago whose goal is to halve extreme poverty by 2015. Barack Obama wasn’t there in 2000, but he’s there now. Indeed he’s gone further — all the way, in fact. Halve it, he says, then end it.

"Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot. In my view these 36 words, alongside the administration’s approach to fighting nuclear proliferation and climate change, improving relations in the Middle East and, by the way, creating jobs and providing healthcare at home, are rebranding in action.

"These new steps — and those 36 words — remind the world that America is not just a country but an idea, a great idea about opportunity for all and responsibility to your fellow man.'"

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