Democrats have launched a $125 million effort to build support for President Barack Obama's healthcare reform law.
According to Politico.com, unions, foundations and corporations are expected to help pay for the PR blitz, which is expected to have a budget of $25 million a year for five years.
The aim of the campaign is to help frame the debate over the controversial legislation in such a way that it helps, rather than harms, Democratic candidates.
A key demographic being tageted by Democrats for this effort is the senior citizen vote. On Tuesday, Obama traveled to suburban Maryland to convince seniors that his landmark accomplishment is a positive achievement.
"What you need to know is that the guaranteed Medicare benefits that you've earned will not change,"Obama said.
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