By Daniel Frankel
LOS ANGELES (TheWrap) - Sarah Palin documentary "The
Undefeated" got off to a soft start in a lightly promoted
10-theater box-office debut this weekend, grossing somewhere
between $65,000-$75,000, according to estimates confirmed by
distributor ARC Entertainment.
Still, ARC Entertainment isn't admitting defeat, declaring
the film's limited opening "strong" while pointing to several
"We are extremely pleased with the audience reaction, which
has been over-the-top enthusiastic and very passionate,
including standing ovations at most screenings," said ARC CEO
Trevor Drinkwater. "We expect word-of-mouth to keep ticket
sales strong and we will definitely expand the film to a wider
national audience. With merely three weeks of preparation and a
virtually non-existent traditional advertising spend, the film
did exceptionally well."
Written and directed by conservative filmmaker Stephen
Bannon, and featuring commentary from the right-wing elite, the
film details Palin's rise from simple hockey mom to defeated
vice presidential candidate and mid-term gubernatorial dropout.
The narrative tells the story in the happy way the "mainstream
media" purportedly refuses to.
"The demographic is clearly the Heartland," Drinkwater told
TheWrap, referring to a list of opening locations that includes
Atlanta, Dallas, Houston, Denver, Phoenix, Orlando,
Indianapolis, Kansas City, Oklahoma City and Orange,
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