By Daniel Frankel
LOS ANGELES (TheWrap) - Sarah Palin documentary "The
Undefeated" got off to a soft start in a lightly promoted
10-theater box-office debut this weekend, grossing somewhere
between $65,000-$75,000, according to estimates confirmed by
distributor ARC Entertainment.
Still, ARC Entertainment isn't admitting defeat, declaring
the film's limited opening "strong" while pointing to several
sold-out performances.
"We are extremely pleased with the audience reaction, which
has been over-the-top enthusiastic and very passionate,
including standing ovations at most screenings," said ARC CEO
Trevor Drinkwater. "We expect word-of-mouth to keep ticket
sales strong and we will definitely expand the film to a wider
national audience. With merely three weeks of preparation and a
virtually non-existent traditional advertising spend, the film
did exceptionally well."
Written and directed by conservative filmmaker Stephen
Bannon, and featuring commentary from the right-wing elite, the
film details Palin's rise from simple hockey mom to defeated
vice presidential candidate and mid-term gubernatorial dropout.
The narrative tells the story in the happy way the "mainstream
media" purportedly refuses to.
"The demographic is clearly the Heartland," Drinkwater told
TheWrap, referring to a list of opening locations that includes
Atlanta, Dallas, Houston, Denver, Phoenix, Orlando,
Indianapolis, Kansas City, Oklahoma City and Orange,
California.
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