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CNN Suffers Worst Primetime Ratings since 1996

Wednesday, 29 Dec 2010 11:07 PM

 

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NEW YORK (Hollywood Reporter) - CNN may still reach more total-day viewers than its competition, but the news network this year suffered its worst primetime performance among total viewers and the key adults 25-54 demographic since at least 1996, according to Mediabistro's TV Newser.

In primetime, the network was down 34% compared to 2009 in both total viewers (591,000) and adults 25-54 (173,000), according to the report.

CNN's highest-rated program was once again the recently-ended "Larry King Live," which placed 18th among cable news shows with an average of 672,000 total viewers and 176,000 in the core demo. The show's final editions performed strongly, but it was still King's weakest year for the channel, TV Newser said. Piers Morgan will assume King's 9 p.m. slot next year.

© 2014 Thomson/Reuters. All rights reserved.

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