NEW YORK (Hollywood Reporter) - CNN may still reach more
total-day viewers than its competition, but the news network
this year suffered its worst primetime performance among total
viewers and the key adults 25-54 demographic since at least
1996, according to Mediabistro's TV Newser.
In primetime, the network was down 34% compared to 2009 in
both total viewers (591,000) and adults 25-54 (173,000),
according to the report.
CNN's highest-rated program was once again the
recently-ended "Larry King Live," which placed 18th among cable
news shows with an average of 672,000 total viewers and 176,000
in the core demo. The show's final editions performed strongly,
but it was still King's weakest year for the channel, TV Newser
said. Piers Morgan will assume King's 9 p.m. slot next year.
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