WASHINGTON (AP) — National Democrats plan to spend $1 million on Spanish-language ads to motivate a key segment of the party's coalition to vote.
The Democratic National Committee said Thursday that it would start airing ads in Spanish featuring President Barack Obama as the party tries to defend their majorities in the House and Senate. The party said the ad effort is its largest ever in Hispanic paid media.
Obama speaks in Spanish in one radio spot and says he needs voters' help to "defend what we started."
The television ad features cinematic images of the president as the narrator says "Barack Obama and the Democrats have never backed away from taking on the problems of our nation" before listing work on the economy, jobs and schools.
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