Tags: Trump | Apprentice | NBC | ratings

Trump Won't Be Fired: 'Celebrity Apprentice' Delivers Top Ratings for NBC

Thursday, 24 Mar 2011 03:05 PM

Everything is coming up Donald. With a presidential exploratory effort gaining traction and a Comedy Central roast under his belt, America’s mogul Donald Trump has something new to crow about.

Donald Trump, Apprentice, ratings, NBCTrump’s NBC television show “The Celebrity Apprentice” is drawing record viewers and topping the ratings in key demographics.

"The Celebrity Apprentice" hit a new season high in total viewers Sunday. More importantly, the show scored a whopping 3.3 rating in the final hour of the two-hour broadcast in the all-important category of adults ages 18-49. That performance from 10 to 11 p.m. gave Trump’s “Apprentice” the highest-rated primetime hour on any network on Sunday night.

The show was ranked No. 11 among all prime-time programs for the week.

It’s all part of a significant upward trend for Trump’s signature reality show. Viewership for "The Celebrity Apprentice" is up more than 20 percent over last year. That’s 1.3 million more people tuning in to see who gets fired. Just three shows into the new season, “The Celebrity Apprentice" has increased in total viewers with each telecast, according to NBC figures.

Trump himself took a break in his heated exchange with Whoopi Goldberg this morning over the status of President Barack Obama’s birth certificate to mention his show’s success. He assured the ladies of “The View” that they don’t need to worry about the “Apprentice” because “ratings are through the roof.”


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