Tags: Perry | super PAC | Isikoff

Perry Super PAC to Spend $55 Million

Tuesday, 06 Sep 2011 12:06 PM

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A super PAC backing Texas Gov. Rick Perry’s bid for the White House plans to bombard his GOP rivals with $55 million in spending in early primary states. The plan is to blow away his Republican rivals by next spring, according to internal documents that NBC News reporter Michael Isikoff obtained.

The “Make Us Great Again” PAC’s blitz is to include television advertising, direct mail, and social media. Some Republican consultants say the PAC’s operations could surpass those of Perry’s official campaign.

"The super PAC will probably outspend the legal presidential deal," Scott Reed, a veteran GOP strategist, told NBC. "Look, these super PACs have changed the way presidential campaigns are run."

The internal documents were sent within the last week to some Perry supporters and campaign consultants. Jason Miller, a spokesman for Make Us Great Again, told NBC in an email: "You're referring to an early planning document that is now outdated. As the dynamics of this primary have changed, so have our targeting and spending."


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