Tags: Hillary | Ads | Latino | time

Hillary's Ads Reflect Latino Time

Monday, 03 Mar 2008 11:32 PM


Sen. Hillary Rodham Clinton is airing television ads in Texas that have one noticeable difference between the English-language and Spanish versions.

According to The Washington Post, the Clinton campaign urges Spanish-speaking voters to arrive at caucus sites on Tuesday at 6:30 p.m. But ads in English direct voters to show up by 6:45 p.m.

The Post cites as the reason what is jokingly known as "Latino Time" or "Mexican Standard Time," stating that if you "ask most Latinos, they'll acknowledge that they are often late arrivals for all sorts of events."

"I'm Latino, and if I were inviting my Latino friends for a party, I'd probably tell them to come over half an hour before I actually wanted them to show up," Luis Clemens, editor of Candidato USA, told the Post. "The Clinton campaign really wants to make sure that people vote not only in the primary, but also in the caucuses. In order to make sure they participate in the second step of the Texas two-step, they clearly have told people to show up early in the hopes that they'll actually show up on time."

The Clinton campaign would not comment directly on the ad.


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