Although Glenn Beck's hit Fox News show doesn't even air during prime time, he is generating huge prime-time-like numbers at 5 p.m.
TVbytheNumbers.com reports that, despite a liberal group's "boycott" of "The Glenn Beck Program," Beck is striking "pure ratings gold."
On Wednesday, Beck had more than 3 million viewers, just slightly behind Bill O'Reilly's No. 1 show, which airs in prime time.
But Beck pulled ahead of Sean Hannity and Greta Van Susteren, both of whom also appear in prime time.
Beck pulled more viewers in the key demo group that advertisers love: 25- to 54-year-olds. Beck's draw of 888,000 of these viewers was more than any other show in "the cable news world for the night."
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