Tags: CNN | Beats | Fox | in | Key | Demo

CNN Beats Fox in Key Demo

Tuesday, 01 Apr 2008 10:41 AM

By Newsmax Staff

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For the first time since 2001, CNN beat the Fox News Channel for one quarter of the year in prime-time viewers 25 to 54 years old — the most desirable demographic to advertisers.

Due in large part to its debate coverage and heavy focus on the presidential primaries, CNN’s ratings in that category were up 90 percent from last year, to an average of 453,000 for the first quarter of this year.

Fox had 438,000 viewers, up 12 percent from last year, and MSNBC soared 68 percent to 329,000 viewers, the New York Times reports.

CNN won the ratings battle every night of a contested primary with the exception of Florida’s election, when the Republican race was of higher interest than the Democratic primary. Fox won that night.

Fox still maintained its lead in total prime-time viewers in the first quarter, with an average of 1.8 million. CNN had 1.3 million and MSNBC had 791,000.

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