Running for president is supposed to help candidates sell their books. But for Michele Bachmann, book sales seem to be mirroring her faltering campaign.
Bachmann’s new memoir, “Core of Conviction: My Story,” was released on Nov. 21, and sales are off to an incredibly slow start, despite the congresswoman’s media blitz. Just 3,000 copies have been sold in the two weeks since its publication.
The sales figures come from Nielsen BookScan, which monitors 75 percent of the hardcover and paperback book market. The numbers don’t include e-book sales, or books sold at Wal-Mart and Sam's Club, according to The Associated Press.
And, as of Friday afternoon, the book ranked 4,630 on Amazon’s list of books.
“Core of Conviction” traces Bachmann's life from childhood in Iowa to Minnesota politics to the presidential race, where she's far back in most polls.
One of the websites reporting the lagging sales, Red Dog Report, headlined its article “Bachmann’s Book Bombs,” and noted: “Much like her presidential campaign, Michele Bachmann’s book has fallen flat.”
Bachmann hit a high a note in July when she pulled 15 percent in the GOP race, trailing second to former Massachusetts Gov. Mitt Romney. Since then, her poll numbers have plummeted, with her garnering less than 5 percent in national polls.
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