Tags: sarah | plain | snl

'SNL' Ratings Soar From Palin Appearance

Monday, 20 Oct 2008 09:34 AM

By James Hirsen

When the real Sarah Palin appeared on “Saturday Night Live,” the show drew the largest TV audience in 14 years and ended up being the third highest-rated show of the week, including prime time.

Palin’s "SNL" debut was only beaten in the ratings by ABC’s “Dancing With the Stars” and CBS’ “CSI.”

Palin is continuing a pattern of revitalized ratings numbers for "SNL," which began their ascent with Tina Fey's impersonations of the Republican vice-presidential candidate.

Ratings for Saturday’s Palin show shot "SNL’s" figures up 50 percent; this despite the occurrence of an opposite trend in network television.

"SNL" is also benefiting from a huge number of viewers who watched the Palin bits on the Web and are continuing to do so.

According to Integrated Media Measurement Inc., of those who watched at least one of the three "SNL" Palin sketches, 33 percent saw the original TV broadcast, and 67 percent saw it either online or with a TiVo or DVR device.

“I think the gods smiled on us with the Palin thing. Like if he [John McCain] had chosen Romney, I think it would be completely different,” "SNL’s" executive producer Lorne Michaels told The New York Times.

Could it be that Michaels will think about pulling the lever for the GOP ticket just to keep the Palin parodies going?

NBC Feeling Economic Pinch

In other entertainment industry news, one huge Hollywood honcho is chatting up spending cuts.

Jeff Zucker, the head of NBC Universal, is talking about some big slashes that may amount to $500 million in the coming year. The total reduction of expenditures equals 3 percent of the company's budget.

Zucker cited the volatile nature of the economy as the reason for such a draconian measure.

“We are living in a time of unprecedented economic challenges, and it is increasingly clear that the worldwide economic slowdown will continue into next year,” Zucker wrote.

The entertainment exec described the steps as ones that must be taken “to prepare for these new economic realities.”

It’s a pretty good bet that the suits at the NBC Universal division are scratching their heads as they try to come up with some sensible budget-snipping ideas.

Here’s a thought: To save some of that sorely needed cash, the company might consider giving the ax to a couple of its recently demoted MSNBC hosts.

James Hirsen, J.D., M.A. in Media Psychology, is a media analyst, teacher of mass media and entertainment law at Biola University, and professor at Trinity Law School.

Visit Newsmax TV Hollywood: http://www.youtube.com/user/NMHollywood.

© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Davos Panelists Foresee the Death of Privacy

Monday, 26 Jan 2015 09:37 AM

Silicon Valley is in the process of developing appliances, systems, and controlling devices that are connected to one an . . .

Eastwood's 'American Sniper' Scores Big

Monday, 19 Jan 2015 08:36 AM

Eastwood’s 'Sniper' has picked up six Academy Award nominations, including Best Picture and Best Actor. With an estimate . . .

Golden Globes Officials Cope With Credibility Issues

Monday, 12 Jan 2015 12:46 PM

A problematic situation for the Golden Globes has been a lack of genuine credibility, despite the awards show’s substant . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved