Tags: sarah | plain | snl

'SNL' Ratings Soar From Palin Appearance

Monday, 20 Oct 2008 09:34 AM

By James Hirsen

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

When the real Sarah Palin appeared on “Saturday Night Live,” the show drew the largest TV audience in 14 years and ended up being the third highest-rated show of the week, including prime time.

Palin’s "SNL" debut was only beaten in the ratings by ABC’s “Dancing With the Stars” and CBS’ “CSI.”

Palin is continuing a pattern of revitalized ratings numbers for "SNL," which began their ascent with Tina Fey's impersonations of the Republican vice-presidential candidate.

Ratings for Saturday’s Palin show shot "SNL’s" figures up 50 percent; this despite the occurrence of an opposite trend in network television.

"SNL" is also benefiting from a huge number of viewers who watched the Palin bits on the Web and are continuing to do so.

According to Integrated Media Measurement Inc., of those who watched at least one of the three "SNL" Palin sketches, 33 percent saw the original TV broadcast, and 67 percent saw it either online or with a TiVo or DVR device.

“I think the gods smiled on us with the Palin thing. Like if he [John McCain] had chosen Romney, I think it would be completely different,” "SNL’s" executive producer Lorne Michaels told The New York Times.

Could it be that Michaels will think about pulling the lever for the GOP ticket just to keep the Palin parodies going?

NBC Feeling Economic Pinch

In other entertainment industry news, one huge Hollywood honcho is chatting up spending cuts.

Jeff Zucker, the head of NBC Universal, is talking about some big slashes that may amount to $500 million in the coming year. The total reduction of expenditures equals 3 percent of the company's budget.

Zucker cited the volatile nature of the economy as the reason for such a draconian measure.

“We are living in a time of unprecedented economic challenges, and it is increasingly clear that the worldwide economic slowdown will continue into next year,” Zucker wrote.

The entertainment exec described the steps as ones that must be taken “to prepare for these new economic realities.”

It’s a pretty good bet that the suits at the NBC Universal division are scratching their heads as they try to come up with some sensible budget-snipping ideas.

Here’s a thought: To save some of that sorely needed cash, the company might consider giving the ax to a couple of its recently demoted MSNBC hosts.

James Hirsen, J.D., M.A. in Media Psychology, is a media analyst, teacher of mass media and entertainment law at Biola University, and professor at Trinity Law School.

Visit Newsmax TV Hollywood: http://www.youtube.com/user/NMHollywood.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Colbert May Be More Than CBS Bargained For

Monday, 14 Apr 2014 10:58 AM

CBS has confirmed that the individual who is going to fill David Letterman’s shoes as the new host of “Late Night” is no . . .

Ratings May Be Behind Letterman's Retirement

Monday, 07 Apr 2014 12:46 PM

David Letterman stunned his audience last week with his announcement that he would retire from late-night television som . . .

Unbiblical 'Noah' Is No Crowd Pleaser

Monday, 31 Mar 2014 09:53 AM

The much-talked about, biblically questionable big-screen release “Noah” finished its debut weekend with a better than e . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved