Tags: Aniston | Pitt | Marley

Jennifer Aniston Wallops Brad at Box Office

Monday, 29 Dec 2008 09:36 AM

By James Hirsen

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Jennifer Aniston may have settled a score with ex Brad Pitt in the sweetest of ways.

Aniston’s family-friendly flick, “Marley and Me,” pulled in a whopping $51.6 million for the extended Christmas weekend.

Meanwhile, Pitt’s “Curious Case Of Benjamin Button” trailed significantly with a $39 million take, perhaps partly because of its long run time of two hours and 45 minutes.

As many have come to expect, Hollywood mavens severely underestimated the “Marley” movie appeal.

At a time when dim Oscar-seeking stuff keeps creeping onto the screen, even marketing and PR execs sometimes forget that the lion’s share of profit in Tinseltown comes from family-friendly films, especially when they feature a loveable pooch.

In box-office lingo, families and a holiday flick go together like Christmas and St. Nick.

Two words that don’t go together anymore are Disney and “Narnia.”

Disney has announced that the studio will not co-finance the third installment of Walden Media's “Chronicles of Narnia” franchise, “The Voyage of the Dawn Treader.”

Many Hollywood insiders believe that Disney dropped the project because of the lower-than-expected box-office take for the second “Narnia” flick, “Prince Caspian.”

The first “Narnia” piled up $745 million internationally, while “Caspian” raked in only $419 million.

Although the economic downturn is making Disney execs a tad more timid, they’re partly responsible for the skimpier “Caspian” numbers.

Unlike the first “Narnia,” which had a holiday release, the sequel came out in the spring, and it was up against superhero summer fare like “Iron Man” and “Indiana Jones.” Disney tried to market it as an action flick, with limited success.

Thankfully, Walden remains committed to C.S. Lewis’ remaining books.

And if Fox is as clever as its name, it’ll jump into Disney’s old spot, snag a profit, and hoist entertainment content higher at the same time.

James Hirsen, J.D., M.A. in media psychology, is a media analyst, teacher of mass media and entertainment law at Biola University, and professor at Trinity Law School. Visit: Newsmax TV Hollywood:

http://www.youtube.com/user/NMHollywood.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

'Exodus' Star Christian Bale Calls Moses 'Schizophrenic'

Monday, 27 Oct 2014 09:34 AM

‘Exodus’ Film Star Christian Bale Brands Moses as ‘Schizophrenic’ and ‘Barbaric’. . . .

Ebola Gets Hollywood Treatment

Monday, 20 Oct 2014 10:23 AM

As anxiety over Ebola intensifies, some big names in Hollywood are looking to profit from the public angst. . . .

Apocalyptic Themes in Films Reflect Tumultuous Times

Monday, 13 Oct 2014 10:05 AM

The end of the world is a theme that has been finding its way into numerous modes of entertainment and a wide variety of . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved