Tags: Aniston | Pitt | Marley

Jennifer Aniston Wallops Brad at Box Office

Monday, 29 Dec 2008 09:36 AM

By James Hirsen

Share:
  Comment  |
   Contact Us  |
  Print  
|  A   A  
  Copy Shortlink

Jennifer Aniston may have settled a score with ex Brad Pitt in the sweetest of ways.

Aniston’s family-friendly flick, “Marley and Me,” pulled in a whopping $51.6 million for the extended Christmas weekend.

Meanwhile, Pitt’s “Curious Case Of Benjamin Button” trailed significantly with a $39 million take, perhaps partly because of its long run time of two hours and 45 minutes.

As many have come to expect, Hollywood mavens severely underestimated the “Marley” movie appeal.

At a time when dim Oscar-seeking stuff keeps creeping onto the screen, even marketing and PR execs sometimes forget that the lion’s share of profit in Tinseltown comes from family-friendly films, especially when they feature a loveable pooch.

In box-office lingo, families and a holiday flick go together like Christmas and St. Nick.

Two words that don’t go together anymore are Disney and “Narnia.”

Disney has announced that the studio will not co-finance the third installment of Walden Media's “Chronicles of Narnia” franchise, “The Voyage of the Dawn Treader.”

Many Hollywood insiders believe that Disney dropped the project because of the lower-than-expected box-office take for the second “Narnia” flick, “Prince Caspian.”

The first “Narnia” piled up $745 million internationally, while “Caspian” raked in only $419 million.

Although the economic downturn is making Disney execs a tad more timid, they’re partly responsible for the skimpier “Caspian” numbers.

Unlike the first “Narnia,” which had a holiday release, the sequel came out in the spring, and it was up against superhero summer fare like “Iron Man” and “Indiana Jones.” Disney tried to market it as an action flick, with limited success.

Thankfully, Walden remains committed to C.S. Lewis’ remaining books.

And if Fox is as clever as its name, it’ll jump into Disney’s old spot, snag a profit, and hoist entertainment content higher at the same time.

James Hirsen, J.D., M.A. in media psychology, is a media analyst, teacher of mass media and entertainment law at Biola University, and professor at Trinity Law School. Visit: Newsmax TV Hollywood:

http://www.youtube.com/user/NMHollywood.

© 2014 Newsmax. All rights reserved.

Share:
  Comment  |
   Contact Us  |
  Print  
  Copy Shortlink
Around the Web
Join the Newsmax Community
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Retype Email:
Country
Zip Code:
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
You May Also Like

Colbert May Be More Than CBS Bargained For

Monday, 14 Apr 2014 10:58 AM

CBS has confirmed that the individual who is going to fill David Letterman’s shoes as the new host of “Late Night” is no . . .

Ratings May Be Behind Letterman's Retirement

Monday, 07 Apr 2014 12:46 PM

David Letterman stunned his audience last week with his announcement that he would retire from late-night television som . . .

Unbiblical 'Noah' Is No Crowd Pleaser

Monday, 31 Mar 2014 09:53 AM

The much-talked about, biblically questionable big-screen release “Noah” finished its debut weekend with a better than e . . .

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved