Popular Hangover Cure Comes to US

Friday, 29 Aug 2014 03:27 PM

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
A popular hangover remedy used around the world is coming to America. Berocca — an orange disc that dissolves in water — is packed with B vitamins, vitamin C, zinc, and sometimes caffeine.

BloombergBusinessweek reports that Bayer has just brought the product stateside and is selling it in Safeway, CVS, Walgreens, Wal-Mart, and Target.

Berocca has become a preferred hangover remedy in Australia and is popular in South Africa, England, Korea, and France, and dozens of other countries.
 
“It was the right time and the right moment,” says Laura Pinkett, the senior brand manager for Berocca at Bayer Healthcare.

Special: Prescription Drugs: Are You Taking Too Many?
 
The Swiss pharmaceutical giant Roche came up with Berocca and started selling it in the 1960s. The first part of the name was a reflection of the B vitamins, the RO stood for Roche, and the CA stood for calcium. Bu, and by the 1980s the company was marketing it as if not exactly a hangover cure, then something close to it.
 
Bayer acquired the product in 2005 after buying Roche’s consumer health group and helped expand sales of Berocca to 70 countries. Now the product appears regularly on hangover cure lists all over the globe.
 
Bayer’s official position: “Whilst there have been no studies conducted on the effect of Berocca on hangovers, alcohol can affect the absorption and use of the B group vitamins. Apart from the other essential vitamins and minerals, Berocca is a high-dose vitamin B supplement which may help restore depleted levels of B-vitamins. Drinking a lot of water or other rehydrating drinks will help towards preventing or lessening most hangover symptoms. Having a Berocca effervescent tablet in water may also help you rehydrate.”

-

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Migraines Raise Risk of Bell's Palsy

Wednesday, 17 Dec 2014 17:26 PM

People who suffer from migraine headaches have double the risk of developing Bell's palsy, a condition that causes facia . . .

Pilots Exposed to Tanning Bed Radiation Levels: Study

Wednesday, 17 Dec 2014 17:01 PM

Airline pilots get as much exposure to cancer-causing UV rays in an hour-long flight as they would during 20 minutes in  . . .

How Exercise Changes Our DNA

Wednesday, 17 Dec 2014 14:39 PM

If you exercise regularly hoping to improve your health, you may wonder exactly how your huffing and puffing translates  . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved