Tags: kellogg | toucan | sam | legal | action

Kellogg Threatens Legal Action to Protect Toucan Logo

Tuesday, 23 Aug 2011 10:24 AM

The Kellogg Co. cereal company, maker of Toucan Sam’s Froot Loops, is threatening to take legal action against the Maya Archaeology Initiative for its use of a similar toucan logo, reports Newser.

The Maya Archaeology Initiative is a non-profit group that works to defend Mayan culture. Because the toucan is native to Mesoamerica, the group chose the bird as its signature logo.toucan, sam, froot, loops, logo

Kellogg claims the logo is too similar to their Froot Loops mascot and could cause confusion among consumers.

A Kellogg attorney sent a letter to the Mayan group formally opposing the group’s use of its own toucan logo. The attorney asked that the group settle with Kellogg and agree to limit its usage of the image.

© 2015 Newsmax. All rights reserved.

PLEASE NOTE: All information presented on Newsmax.com is for informational purposes only. It is not specific medical advice for any individual. All answers to reader questions are provided for informational purposes only. All information presented on our websites should not be construed as medical consultation or instruction. You should take no action solely on the basis of this publication’s contents. Readers are advised to consult a health professional about any issue regarding their health and well-being. While the information found on our websites is believed to be sensible and accurate based on the author’s best judgment, readers who fail to seek counsel from appropriate health professionals assume risk of any potential ill effects. The opinions expressed in Newsmaxhealth.com and Newsmax.com do not necessarily reflect those of Newsmax Media. Please note that this advice is generic and not specific to any individual. You should consult with your doctor before undertaking any medical or nutritional course of action.

Keeping you up to speed on Lifestyle, health, and money-saving tips
Get me on Fast Features
Keeping you up to speed on Lifestyle, health, and money-saving tips
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved