Gilt Groupe to Open New Men’s Site

Tuesday, 21 Jun 2011 03:49 PM

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The popular flash sale retailer Gilt Groupe will offer its first full-price men’s retailing option, reports Luxury Daily.

The online men’s store will be called Park and Bond and is set to launch later this summer.

Conde Nast’s GQ magazine has partnered with Gilt to promote the new store. GQ editors will hand pick products to be featured both in GQ magazine as well as on the Park and Bond site.

“Gilt was the first site to launch a dedicated men’s experience with Gilt Man and we are taking this step for the same reason,” said John Auerbach, general manager of Gilt Man. “Given the men’s audience we already have, this made sense.”


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