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Chuck E. Cheese Releases New and Improved Pizza Recipe

Wednesday, 06 Jul 2011 02:52 PM

Long-time youngster favorite Chuck E. Cheese’s has released a statement announcing that the chain’s pizza recipe will undergo “the biggest change in its history” since the family entertainment chain was founded in 1977.

Chuck E. Cheese’s marketing department hopes that the revamped pizza recipe will “deliver the type of consistent pizza product that’s expected from the leader in family entertainment.”

Though the original recipe ranked in the nation’s top seven pizza brands in a 2009 Brand Keys study, the recipe needed to be tweaked to “accommodate the changing tastes of parents and children alike,” says the company’s release.

The new and improved pizza will feature freshly grated mozzarella on top of never-frozen crust instead of a frozen blend of cheeses baked onto frozen dough.

“Chuck E. Cheese’s has redefined the flavor of family fun” with the refreshed recipe, says the release.

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