How Facebook Can Grow Your Business

Wednesday, 08 Dec 2010 02:10 PM

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In today’s world, you can avoid marketing, but do so at your own peril. “Marketing is everything.” This is what every marketer will tell you. Even if this statement does not give you a holistic picture of the business scenario, it is indeed true that marketing plays a very important role in today’s business world. So, you surely do not want to miss out on using this tool appropriately. Recently, social media marketing has gained a lot of impetus due to the wide reach of the Internet. One such platform of social media marketing is Facebook. If used in the right way, Facebook marketing will propel your business to unforeseen heights by reaching out to the entire target mass. You can use Facebook login to interact with clients, who might be current or potential.

The best thing about Facebook is that it is a social medium that can be customized according to your needs. Facebook login thus offers you many ways to express your business and to communicate with clients, even to create an abstract layer where necessary. Promoting your business with Facebook can be extremely beneficial as there are more than four hundred million active users of this website!

What are the steps you can take to use Facebook as a tool to enhance your business? Here are a few.
 
1.      Make a fan page – The first thing you need to do for Facebook marketing is to concentrate on making your fan page. This fan page would have resemblance with the personal profile that you have. Your business can be promoted by this Facebook fan page, which will have tabs similar to your personal profile, information, and wall to write on. After you create a fan page, you can invite all friends on your list to become fans of your page. In fact, using Facebook login to promote your business is a very beneficial option, as even your friends can invite other people on their friend lists to become a fan of your page.
 
2.      Create custom tabs - Facebook login allows you to use the static FBML application to create customs tab. You can use custom tabs to create an exclusive fan page, which can resemble your website. This can help in promoting your business through Facebook. Thus, the visitors of your fan page will be familiar with the appearance and outlook.
 
3.      Monitor your Facebook interactions - You will be graded by Facebook on your interactions with your fans. Thus, you can use Facebook marketing very aptly by creating a community in which you can initiate discussions regarding your business. Such interactions will help you promote your business.
 
4.      Link your fan page to your website - After you have set up your fan page to endorse your Facebook business and established a number of fans, you can link the fan page to your website. But you should try this only when there is enough information on your fan page and after you have had considerable interaction with the people on your fan list.  Thus, you can even generate traffic for your website.
 
5.      Use the fan page optimally - Once you have established your fan page, you can use Facebook services to promote your business. You can create a campaign ad and get paid on a per click basis. Such social media marketing policies are an important part of your business promotion plan.
 
 So among the various social media marketing techniques available for the promotion of your business, Facebook marketing is indeed the most beneficial one. 

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