What Is SEO?

Wednesday, 27 Oct 2010 01:04 PM

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With the rapid growth of the Internet, it is no surprise that SEO, or search engine optimization, has become one of the hottest topics in online marketing. The amount of daily search engine traffic is phenomenal, and for someone who is contemplating marketing their services or products online, the Internet can be a virtual gold mine. However, to reach these customers, you need to utilize SEO tools to position your site on those same search engines so that people can find your services and products.
SEO is a method that helps sites attain top rankings in search engines. To help survive in the competitive market of the web, an online business needs to find a perfect combination of exceptional quality SEO services and SEO tools. Of course, content is paramount and so is link structure, but it is search engine optimization that will get a site its positioning and online presence.
 
Search engines are the most popularly used Internet tool by people looking for information. Generally, the majority of people that use search engines don’t go to the second page of the search results. This makes it important that you get your SEO services done right.
 
Search engines analyze tags that include images, alt and title tags, a directory and link structure, the keyword density and its prominence, number of words, word repetitions, directory, and file and domain names. In fact, each search engine has its own method of ranking pages, which means that you need to create different pages to exactly match these criteria.

Prior to the actual start of optimizing a site, you must also understand how search engines and their robots work. This will give you a basic idea of the process of building an optimized website. Over ninety-five percent of the search engines on the Internet are self-indexing or spider-/robot-indexed, with the balance being human-indexed. Human-indexed search engines cannot be manipulated and optimized for as freely as a spider indexed search engine.
 
Basically, if you want your online business to be successful, it's a good idea to do SEO search engine marketing on your site on a regular basis in order to make sure that it has a good position in the web's organic search results. That is to say, you are basically optimizing your page for those keywords for which you want a high page-ranking. In order to maintain your page rank, you have to keep on top of what's happening in the rapidly changing search engine industry. In other words, SEO has become an important tool in defining the importance of a website within the Internet community.
 
The bottom line is that a website needs SEO services or search engine optimization to make that site an income-generating one.

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