Tags: US | TV | Late | Night | Shuffle

Study Shows Extent of Affiliate Losses

Tuesday, 19 Jan 2010 06:17 PM


  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink

A new study estimates NBC local stations would have lost some $22 million in three months if the network hadn't acted to move Jay Leno out of prime time.

Research firm Harmelin Media says local affiliates saw their late news audience drop by an average of 25 percent in November compared with the previous year in a key advertising demo.

It's an illustration of why those stations put pressure on NBC to end Leno's 10 p.m. show each weeknight. They trace their news ratings decline to Leno's poor ratings leading into their programming.

The study analyzes ad prices to suggest that three more months of Leno would have cost the 210 stations a collective $22 million. The ratings declines were particularly steep in New York, Los Angeles and Philadelphia.

© Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

RPT-Hedge Funds Raise Bullish Commodity Bets First Time in 5 Weeks

Sunday, 17 Mar 2013 17:13 PM

 . . .

Studies: Wind Potentially Could Power the World

Monday, 10 Sep 2012 15:51 PM

 . . .

Solar Storm Barreling toward Earth This Weekend

Friday, 13 Jul 2012 12:51 PM

 . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved