'Online Reputation Management' Guru Explains How

Tuesday, 07 Sep 2010 09:01 AM

By Doug Wead

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There is Steve Jobs who gave us great computers, and Bill Gates who led the software revolution. There is Larry Page and Sergey Brin, whose Google made it all meaningful and made education free.

There is Mark Zuckerberg whose Facebook made the world truly flat. And finally there is Brad Fallon, whose search engine optimization (SEO) talents showed us how to earn a living with it. But hold onto your hats, there is now Glen Woodfin, who can get you hired, elected, out of jail or just save your name from destruction.

Glen Woodfin is the guru and the unquestioned master of "online reputation management" (ORM).

When I interviewed Glen Woodfin he was pretty circumspect, explaining that the true geniuses of SEO and ORM are not even visible to the public. “They are too busy making their millions of dollars to advertise themselves. And their secrets are never for sale. You can scour the Internet for months and never see their fingerprints.”

So why is Glen Woodfin so open about what he does and how he does it?

“Don’t worry about me; I don’t tell everything I know,” he says with a disarming chuckle. “I’m just giving away some of the goodies because it makes me feel good, and I like to see people solve their problems, and I enjoy what I do.”

What he does is take a look at your company, your brand, your idea or your name and he shows you how to give it an online “scrub” so your enemies and competitors won’t destroy it. That’s right. He “shows” you how.

Of course, for a huge fee of $50,000 a month, he will take your YouTube to the top of a keyword search but for a much smaller, training fee he will teach you how to do it yourself.

This online world has its heroes. Jason Hennesy is up there with Brad Fallon. Leslie Rohde can go into the website of a major company and reshape it to fit the company's changing needs, all the while making sure that it maintains its hard-earned page rank.

He studies algorithm. He is a mathematician. John Wilson, in Oregon, is the security master. Companies fly him all over the world to break into their systems and then have him show them how he did it and how to tighten up. And now, as online reputation has begun to equal money, there is Glen Woodfin.

Glen Woodfin is available, touchable, even affordable. And he knows more about online reputation management than anyone else. So he is enjoying this moment in the sun, as he should.

More than one company, politician, movie star, sports hero, television evangelist, businessman or next door neighbor has Glen Woodfin to thank for pulling them out of the fire and giving them a new life.

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