‘Average Joe’ Lost the Girl But Made A Fortune 
Adam MeshWhen Adam Mesh became an overnight celebrity playing himself on the NBC reality show, “Average Joe,” he thought he would strike it rich.
He did, but not in the way he thought it would happen.
In fact, Newsmax played a leading role in Mesh’s good fortune. The key to his success, it turns out, was finding e-mail subscribers for his venture after the show — an area in which Newsmax excels.
You may recall that “Average Joe” was a huge TV hit, drawing 30 million people to watch the final episode in 2003.
As it turned out, despite Mesh’s magnetic personality, the girl he pursued on the show picked a professional male model over him.
At the time of the TV series, Mesh envisioned Hollywood offers flowing in, wooing him from his stock-trading business The Tinseltown deals never materialized, but the TV exposure opened new possibilities.
Mesh soon found himself inundated with requests for help from TV viewers who wanted to learn more about his investing prowess and how to trade stocks for profit.
Even before his TV success, Mesh’s uncanny trading abilities and his company’s achievements had earned him national publicity. For example, Fortune magazine had featured him and his trading performance record.
Convinced he needed to do something to help his fans seeking his advice, Mesh began writing a simple e-mail newsletter filled with trading tips.
Mesh soon tired of explaining the same things over and over again, so he created his first product, a book entitled, “Adam Mesh’s ‘The Average Joe’s’ Ultimate Beginner’s Guide to the Stock Market.”
The book sold well to those on his small but growing e-mail list. However, Mesh knew he had only scratched the surface of a much bigger market.
He realized that an opt-in e-mail list offering free information to wannabe investors would be the best vehicle to market his books and future products.
Once he had his own bank of e-mail subscribers, he would be able to market to them inexpensively.
However, the key was finding new e-mail subscribers. Fortunately, that’s when a friend told Mesh about Newsmax.
“When I met Newsmax, sales really started to escalate fast,” Mesh says.
The ‘Accidental’ E-mail Success
Newsmax has powerful opt-in e-mail lists because its readers actually subscribe and read them for their unique content.
As Mesh tells the story, a technological glitch really hooked him on Newsmax.
“I decided to test the Newsmax list,” Mesh recalls. “At the time, they had just under 1 million subscribers. I didn’t want to risk sending to that many names, so I bought a test of e-mail names.”
That small sampling, intended merely to test the waters, opened the floodgates for Mesh’s business when Newsmax accidentally sent his e-mail promotion to its entire list.
Mesh hit the jackpot after that fateful fluke. “The results were ridiculous. I got 5,000 new subscribers overnight, and product sales soared,” he recalls.
With the powerful response, Mesh became a true believer in Newsmax. He began to advertise regularly in its e-mails and banner ads.
“Adam’s success using Newsmax is not unique,” says Nancy Harrington, sales director for Newsmax.
“Many of our clients begin with a simple text link on our home page or a simple banner ad; then they are testing our opt-in e-mail lists. They are usually blown away by the results,” she affirms.
Newsmax, which had an e-mail list of about 1 million when Mesh started advertising with it, now manages close to 2 million opt-in e-mail subscribers who sign up for general news alerts, and financial, health, and other specialized news.
Newsmax readers are not only highly affluent and educated but are also very responsive to high-value offers.
More than one-third of Newsmax readers have a net worth of more than $500,000, and about 14 percent have a net worth of $1 million or more, according to readership surveys. Equifax’s FOCUS study of Newsmax readers found that 78 percent are in the prime lifestyle demographic of 45-plus, and close to a third earn $100,000 or more.
Mesh says the Newsmax audience was ground zero for his business’ success.
Mesh says he always believed in his ability to help people protect themselves and grow their wealth in the stock market. His only obstacle was getting his message out.
“Newsmax tore down that obstacle by getting the message out louder and faster than I ever anticipated!” he declares.
Sales grew so rapidly after exposure through Newsmax that Mesh had to hire an additional five traders and teach them how to coach. He boosted his support staff by 30 percent just to meet the demand Newsmax generated.
Knowing he will get consistently positive results makes Mesh feel comfortable spending marketing dollars essential to continue growing his business at its phenomenal rate.
contact info Mesh expresses confidence that his sales through Newsmax will keep growing because Newsmax continues to grow, with its e-mail list doubling since he started using it.
Once the “Average Joe,” now Adam Mesh is anything but.
To learn more about Full Contact Trading please visit www.adammesh.com or send an e-mail to adam@adammesh.com.