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Newsmax.com Advertisements Mechanical Requirements

Acceptable File Types
  • JPEG (Joint Photographic Experts Group) format with .jpeg or .jpg extension
  • GIF (Graphic Interchange Format) format with .gif extension
  • Shockwave Flash with .swf extension
  • Plain text ad script with .html extension

All files must be able to be opened directly from Internet Explorer without modification.

Creative Dimensions
All creatives must not move beyond its boundaries. For example, a 160x600 skyscraper must not generate any content outside of the 160x600 ad space.

Web Optimization
All creatives must be optimized for the web (72dpi).

Flash Creatives
Flash files must be Version 7.0. Clients must modify their action scripting for click tracking to be provided by Newsmax Media, Inc. Documentation will be provided upon request. Any Flash creatives which play videos must be clicked before playing and include pause and mute functionality.

Pre-roll Specifications
  • Video Assets: Adobe Flash Video, .flv file- 640x480 resolution- 15-30 seconds
  • Companion Banner: 300x250- .png, .gif, .jpg static image file- click-thru url

  • Animation Limitations
    • 10-second limit
    • Maximum 4 loops
    • No flickering or high contrast
    • Max file size of 50kb
       
 
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