NewsmaxHealth.com Demographics



NewsmaxHealth.com is the main source for our most health conscious readers who are seeking to maintain a robust lifestyle. They are hungry for the latest news on medical breakthroughs, medical studies, alternative medicines, and nutritional supplements or drugs. NewsmaxHealth.com offers them effective nutritional advice from renowned nutritionist Dr. Russell Blaylock and relevant health news from prominent physicians, such as Dr. Peter Hibberd, Dr. Crandall, Dr. Schwartz, and Dr. Beer. This audience is highly responsive to health, medical, nutritional and alternative health promotions, in addition to offers that promote a dynamic lifestyle. They are constantly searching for products, supplements, and services that will help them and their loved ones achieve and preserve optimal health.


NewsmaxHealth.com Profile

• 600,000 monthly unique visitors — 58% returning, 42% new
• 800,000 monthly cumulative visitors
• 1.5 million monthly page views
• 5 minutes — average time on site

NewsmaxHealth.com Demographic Profile

• 54% of visitors are female, 46% male
• 85% over the age of 55
• 31% have HH Income exceeding $75k/year
• 93% environmentally friendly
• 60% own a pet
• 139% more likely than the national average to shop online for vitamins or nutritional supplements
• 60% more likely to purchase them.
• 94% more likely than the national average to purchase Fitness & Diet products online
• 174% more likely than the national average to read Health & Fitness E-Newsletter

SOURCE: NIELSEN @PLAN, NET RATINGS. Winter 2011; Google Analytics 2011-2012