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Moneynews.com Demographics



Moneynews.com reaches a desirable, but hard to target responsive audience of investors who are anxious to hear the latest financial and investment news. These consumers track not only the economy, but want the latest stock, bond, commodity, currency, and other market information and advice — and are willing to pay top dollar for it. The typical Moneynews.com visitor is an affluent, male-skewed baby boomer who wants to take control of their financial future, as well as protect and grow their nest egg as they move towards retirement. Visitors are also treated to blue-chip financial advice from a variety of credible, financial sources such as Robert Wiedemer, Larry Kudlow, David Skarica, Tom Hutchinson.

 

Moneynews.com Audience Metrics Profile

• 1 million monthly unique visitors — 62% new, 38% returning
• 2.3 million monthly cumulative visitors
• 2.5 million monthly page views
• 5 minutes — average time on site

Moneynews.com Demographic Profile

• 63% of website users are men
• 50% are baby boomers
• 25% have a household income exceeding $100k/year
• 65% of households have an investment portfolio
• 23% have a portfolio value above $250,000+
• 85% own securities
  • 31% Mutual Funds
  • 31% IRA’s
  • 24% Stocks
  • 20% Bonds
• Real-time stock ticker and unique in-depth analysis of specific market sectors attracts an affluent audience with purchasing power.
• Daily content focused on stocks, bonds, mutual funds and ETFs to keep readers engaged and actively pursuing investment opportunities.

SOURCE: NIELSEN @PLAN, NET RATINGS. Winter 2011; Google Analytics 2011-2012